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Business Communication Training Courses Online

Students who pursue a business communication degree are trained in a variety of principles and business practices to work in the fields of marketing, public relations, networking, and advertising. Business management is another opportunity for graduates who have completed business communication training, and many choose to open their own businesses as a consultant. Speech communication is an important part of the training, as well as developing technical skills, strong language skills, and the ability to work with a diverse range of people.

Job Description and Responsibilities with a Business Communication Degree

A career in business communications offers a wide range of opportunities, and responsibilities often include: working with the public, developing business strategies, and initiating speeches, presentations, and other media materials. General responsibilities include:

  • Drafting press releases and contacting people in the media
  • Preparing speeches and conducting presentations
  • Making film presentations, slideshows, and compiling media kits
  • Putting together reports, articles, and news stories
  • Working on political campaigns, or representing interest groups
  • Managing and organizing functions that involved the media and community
  • Working on the web to design communications materials
  • Developing strategies for business growth and marketing

Skills Achieved With Business Communication Training

Business communication training allows students to develop a diverse skill set, especially within the media and marketing fields. In addition to working with a variety of departments and handling administrative tasks, skills achieved may include:

  • Marketing and public relations
  • Speech presentation
  • Responding to public and consumer inquiries
  • Maintaining contacts
  • Critical thinking and creativity
  • Strong research skills
  • Problem solving
  • Competitiveness and enthusiasm
  • Learning how to work with a wide range of clients
  • Understanding market demands
  • Research and analysis
  • Conflict management
  • Strong writing skills

Career Options with a Degree in Business Communications

A degree in business communications offers flexibility in today's business world. Employers are looking for those who have strong relational skills, computer skills, writing skills, and critical thinking abilities. A comprehensive business communication training program will include poor folio developments, which can help supplement a resume during a job search. The most common careers within the field may include:

  • Business Trainer or Benefits Administrator

  • Labor Relations Specialist

  • Mediator

  • Media Relations Specialist

  • Speechwriter

  • Corporate Relations Officer

  • Communication Technology Sales Representative

  • Buyer

  • Customer Sales Representative

  • Sales Manager

  • Media Planner

  • College Recruiter

  • Development Officer

  • Government Information Officer

Business communications covers a diverse set of industries, and students or graduate students do not need to limit their options to marketing or advertising fields. Additional industries in business communications may include: broadcasting, technology, social services, government, education, and even religious professions.

Career Specializations within the Business Communication Degree

After the first two years of a business communication degree program, many students choose to specialize in a specific industry. For example, a communications specialist may decide to work in research and development, sales and marketing, corporate training, or advertising. They may offer their work on a freelance basis, or contract with a public relations firm. A job within corporate communications, offers students a chance to grow into a professional public relations manager, trainer, or media executive.

Communications specialists and directors work closely with marketing departments of various businesses to understands the language, culture, and overall message for publications and other media materials

Business Communication Degree Requirements

A business communication degree requires a strong high school background in English, language, and computer technology. It is important for today's students to adapt to Internet technologies, and learn how to be efficient with the e-mail, and other electronic correspondence. Since much of the job duties involve electronic communication, it is especially important that language and writing skills are developed.

Completing business communication training may also require enrollment in courses including economics, management, marketing, and finance. Developing the appropriate language for the specific industry will happen on the job, and many employers provide formal training for this. A business communication degree is often considered an interdisciplinary program, and will involve a combination of journalism, speech communication, digital communications, strategic communications, and organizational management.

Both a bachelor's degree and Masters degree program offer a wide range of job opportunities and career growth options. A business communication class may also include a presentation component, where students are required to present projects they have completed and develop a portfolio. Many students choose to earn their professional accreditation with the Public Relations Society of America, or the International Association of Business Communicators. Although certification is not required, the industry is very competitive, and those with strong skill sets and higher qualifications will enjoy a long-term career within the field.

Career Potential and Employment Prospects with a Business Communication Degree

Competition within the field is particularly high at the entry-level, and the number of qualified applicants usually exceeds the number of job openings available. Many public relations jobs are naturally high profile, and those who have a combination of journalism, advertising, and communications backgrounds will succeed. Employments for a business communication degree regiments is expect to grow faster than average to 2014, as the demand for professional and skilled candidates grows with the competitive business industry.

Median annual earnings for public relations specialists were $43,830 in 2004. Communications professionals involved in advertising and related services had salaries of $50,450 in the same year. Related occupations include:

  • News Analysts and Reporters

  • Market Researchers

  • Sales Representatives

  • Detectives

  • Sales Managers

  • Product Promoters


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